Payless Car Rental is a privately held company and is part of the Avalon Global Group of companies. Founded in 1971, it was a small hometown operation in Spokane Washington. In our fourth decade of proven success, Payless® has grown to over 80 locations in 20 countries.


Headquartered in St. Petersburg, Florida, Payless Rental Car was started in 1971 by a gentleman named Les Netterstron. The first location opened in Spokane, Washington. Payless now operates in North and South America, the Caribbean, and Europe with over 80 locations throughout the world.

Payless has grown rapidly throughout the years into a franchise system of over 100 leasing offices just in the United States. Payless Car Rental’s image has become an increasingly recognized and respected brand in the car rental realm. That image was created in 1989 and has only endured minor changes to become the image we recognize today. The corporate locations of Payless are located in Denver, Ft. Lauderdale, Las Vegas, Orlando, Phoenix, and Tampa with the majority of the other locations being individually owned and operated by loyal franchise owners.

What we have come to know about Payless today is very different from the beginning of the brand. Payless now services and operates out of 80 locations in 20 countries with a fleet of over 10,000 vehicles.